The sealed-bid on-sale
Sell out at the market price, without the queue.
Cachet turns your on-sale into a sealed-bid auction: fans bid what a seat is worth to them while the bidding window is open, and when it closes, every seat goes to the highest Bids at once.
How it works
How a Cachet sale works
The bidding window opens with the announcement
Announce the event and bidding opens at once, for a fixed window you choose, such as a week. There's no on-sale minute to race for, so there's no queue to join.
Fans place ranked Bids at their own price
Each fan names the Tier they want most, how many tickets, and what each is worth to them, with fallbacks in order. A Bid placed in the small hours of the last day counts the same as one placed in the first second.
At close, every seat goes to the highest Bids at once
When the window closes, every seat is placed in one pass. Within a Tier, a higher Bid gets a better seat, and every winner pays what they bid. Fans who don't win aren't charged.
For Sellers
More of the market price. All of the hype.
The market price, kept by you
When demand far outruns supply, the gap between face value and what seats are really worth usually goes to resellers. With Cachet, fans bid what seats are worth to them, so your revenue lands closer to market value, and it stays with you.
A week of hype, not a ten-minute rush
The bidding window is a campaign of its own: days of anticipation building to the close, instead of an on-sale that's over before most fans reach the front of a queue.
No waiting room, no crashed site
Placing a Bid doesn't hold any seats, so there's no inventory to fight over and no single minute for every fan to arrive at once. Bidding is a quick form, whenever it suits each fan.
Less room for bots and resellers
Speed doesn't win a Cachet sale, so a bot's fastest click buys it nothing. And when seats sell close to their market value, there's less margin left to resell them at.
Your fans
Your fans will love it.
No queue, no refreshing at ten in the morning, no racing a bot. Your fans bid when it suits them, and within a Tier, a higher Bid means a better seat.
Make your next big night a Cachet sale.
See how a sale would run for your event, from the announcement to the moment every seat is placed.